Image placeholder

Zofia Nowak

Lead Gear Researcher with a background in materials, Zofia tests collars against sweat-proof technology to make sure the hardware is comfortable under stress and won't come loose during everyday use.

happy-pet-dogs-playing-park-on-the-road

5 minutes

Step-by-Step: Prong (Pinch) Collar: Putting it on and Fit

Open one up, size it using adding/removing punches and make sure to settle the closed collar high behind the ears tight, even fit. You should get a nice solid click when it’s been seated (for quick-release that is) and have no slide over the ears. Carry as per cue relaxed ... read more

pet-dogs-playing-park-view-

6 minutes

Measure Once and Fits Right: Prong Size Guide

Measure the highest part of neck behind ears and ordering dogs collar size will be at least 3” longer than the biggest neck size in ordered size. Measures your pet’s neck to ensure you are getting the right fit, or leave us a note if you want buckle holes closer ... read more

cute-husky-sitting-grass

5 minutes

Prong collar vs. Slip collar: The Pros and Cons

Both are designed to provide a blip of even pressure for the baby-est leash cues when worn high and snug; an “aversion” collar like just a slip or choke, tighten through the pull on that loop and can continue to get tighter as long as there’s tension on the leash. ... read more

adorable-belgian-malinois-puppy-outdoors-daylight

5 minutes

Pinch (prong) collar vs. Choke chain: Noteworthy differences

A prong/pinch collar employs interconnected links to maintain an even distribution of pressure around the neck for quick, gentle reminders; a choke chain can constrict into an infinite tightening loop. For humane training, snug high prong tight, cue slack and not pressure. It’s a common misconception that prong collars and choke ... read more

cute-small-dog-with-copy-space

5 minutes

Best Dog Fitness Trackers 2025: Brocia Recommends

Hunting the best dog fitness trackers of 2025? From no-fee clip-ons to GPS smart collars, here’s what actually works for real pups. Dog fitness trackers (also known as activity monitors) are essentially Fitbits for your pet. They attach to a collar, record steps, sleep and playtime and send that data ... read more

adorable-dalmatian-dog-with-muzzle-outdoors-with-green-background

7 minutes

GPS Trackers & Collars for Dogs: Buyer’s Guide

Shopping GPS trackers and collars for dogs? This guide cuts the fluff so you can choose by coverage, battery life, and real-world features. What Is a GPS Dog Collar Because they’re using cellular data, GPS collars usually need a subscription (say $5 to $15 a month) to keep that data ... read more

white-labrador-dog-couch-christmas-decor-copy-space

13 minutes

GPS Dog Fence Collars: Quick Guide

Curious about GPS dog fence collars? Think virtual boundaries you draw on your phone great for large yards with proper training. 21st-century GPS dog fence collars are the answer, without the buried wire. Think of it as a drawing of an invisible fence on a map within your phone that’s ... read more

portrait-adorable-pitbull-dog

4 minutes

Smart Dog Collars That Track Health: Are They Worth It?

Considering smart dog collar health tracking? Activity and sleep trends can spot changes early here’s when the data truly helps. A new breed of high-tech collar claims not only to track your dog’s location, offering the peace of mind of knowing exactly how many miles Fido strayed during the dog-day ... read more

side-view-owner-cute-dog-outdoors

6 minutes

Dog Collar Types & Materials: Which is Right for Your Dog

We all know the joy comes with finding the best dog collar. It’s more than a piece of equipment, it’s a critical part of your dog’s life every day! Whether you have a pup that’s still growing into some big floppy ears, or the most adventurous water-rat whatever it is ... read more

smiling-man-sitting-grass-with-his-dog-labrador-park

5 minutes

What is the Perfect Dog Collar Fit: Use The Two Finger Rule & Tips

As a dog lover, knowing how to properly put on your dogs collar is one of the most basic, yet important things you can do. After all, the collar is not just an accessory; it’s a safety device that allows you to control your dog when walking and listeners know ... read more